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The £25,000 Challenge
The founder has put £25,000 on the line.
Set a goal. Put something meaningful on the line. Follow through.
You don’t bet against other people. You are betting on yourself.
We don’t tell you how to achieve your goal. We give you a reason to.
These pillars are the foundation of every BOYL challenge. They turn vague intentions into public, measurable commitments with real consequences and no gap for old habits to return.
A number and a date. No ambiguity. You either hit it or you don’t.
Put something on the line that would genuinely hurt to lose. If the number doesn’t make you uncomfortable, it’s not enough.
Track your progress. Check in regularly. No quietly quitting when nobody’s watching.
Don’t just hit the goal. Keep it. Two phases. Always one challenge ahead.
“We spend so much of our lives worrying about money. Making it, keeping it, growing it. We should be spending far more of that energy on our health.
You can have all the money in the world, but if you don’t have your health, you have nothing.”
These numbers can be shown or hidden by the client. When hidden, this section disappears completely without leaving a gap.
A snapshot of the top public challenges by highest pledge amount.
Reach 100kg by 3 March 2027
Health is wealth. A chance to back yourself.